Brand Guidelines


#2D
#Branding
#GraphicDesign
#Typography
Objective and Rationale:
To create, develop, and design a brand identity and standards for RONWELL MAISON, a new boutique hotel, and apply the brand cohesively across various graphic and visual communication pieces.
   
The hotel's tone and voice are luxury, boldness, and fantasy, capturing opulence, uniqueness, and whimsy. This involves selecting a sophisticated and rich color palette with deep jewel tones, gold accents, and dark neutrals to evoke luxury and fantasy. Custom branding elements, including a sophisticated logo with fantasy elements and unique patterns or motifs, will set the hotel apart.

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Process




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© 2024 Created by Joselyn Chu.

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